MY STORY
Allissa Murphy
For 15 years I’ve helped global brands tell their story, from names like adidas and Nike to the causes and companies close to home. Along the way I’ve lived and worked in the US, Europe and Asia.
Most recently, as Senior Manager of Global Brand Marketing at adidas, I led brand strategy across North America, Latin America, Europe, Southeast Asia, Pacific, Japan, China and Emerging Markets. I brought global collaborations with Bad Bunny, Beyoncé and Pharrell to market, and owned email, app and loyalty for every campaign I led, keeping customers engaged from the first look to repeat purchase.
Everywhere I’ve worked, the businesses people love have one thing in common: they know who they are, and they tell their story in a way that feels real. I started Sunce in Portland, Oregon in 2026 to help more businesses do that. I’m intentional about the clients I take on, so every one gets my full attention.
HOW I WORK
ONE-ON-ONE. You work with me, from the first call to the final handover.
CURIOUS FIRST. I studied journalism, so I start by asking the questions that uncover your story.
CLEAR AND HUMAN. No jargon, just words that sound like you.
BRIGHT AND FUN. Good work should feel good to make.
BUILT TO PERFORM. Every idea has to earn its place.
ABOUT THE NAME
Sunce (SOON-tseh) is the Croatian word for sun. It is a nod to my Grandma Helen, who taught me what hard work looks like. It is also how I like to work: bring the light, bring the warmth, and help good things grow.
GOLDEN HOUR
STARTS HERE
Tell me about your business and let’s see what we can build.